Optimize your websites, products, and teams

with leadership, engineering, and design focused on measurement and scalable processes.

Brandon's Experience

Leadership

I've managed engineers, designers, and lead cross-functional teams through hundreds of projects.

Full Stack Engineering

I've architected projects with 200,000+ LOC, 4,000,000+ users, 1500+ contributors, and $500,000,000 in ARR.

UX, IA, & Design Tech

I've created many design systems including infrastructure, code, Figma files, and documentation.

Growth - Product Led & Sales Led

I've run A/B tests for landing pages, pricing pages and plans, upgrade funnels, churn mitigation, digital marketing, and SEO.

Search Engine Optimization

I've optimized SEO for hundreds of thousands of pages, increased traffic, and captured search term market share.

Planning, Measurement, and Reporting

I've built dozens of project workflows, planned many quarters, created hundreds of dashboards, and presented reports.

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"Brandon is an incredible manager who always supported me, provided a space to share what is on my mind, and has been a great mentor."

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"Brandon is great at architecting modular and reusable projects, enabling scalable solutions."

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"I never had to worry about misplaced or missing pixels. Instead our conversations focused on taking the user experience to the next level."

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"Brandon is helpful, patient, and super knowledgeable about SEO, IA, and content management."

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"Brandon is the employee that startups dream of. He's strategic, understands what KPIs to measure, automates reporting, and gets things done."

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"Brandon's team was the only group that delivered on-time this quarter. He's one of our most reliable producers."

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"Brandon has been instrumental in making us stand out amongst our competitors."

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"Brandon is a unicorn with breadth and depth of experience in engineering, design, and growth."

Featured Projects

Team Documentation Hub

Over the years I've created a refined starting point for team process documentation.

Velocity Workshops

A high-level slide deck for brainstorming how to increase team velocity.

GitLab Website Git Repository

One of the few public Git repositories I can showcase is our team's work for the GitLab marketing website.

GitLab Slippers Design System

This Figma file is a team effort from designers and engineers, made for the marketing website.

About Brandon

Cartoon representation of Brandon's picture.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

I'm an engineer who loves leading, planning, designing, marketing, analytics, and growth.

  • Let's document things! Documentation benefits everyone.
  • I operate in a judgement-free zone.
  • The phrase "intent vs impact" is of high importance to me.
  • I prefer a direct approach, but I understand that others might prefer different approaches.
  • I want everyone to be set up for success. Please let me know if that's not the case.
  • I honor the 5 Ws. Who, what, when, where, and why? I love it when you ask those questions too.
  • Everyone has a different learning style. I learn best by reading, doing, or actively conversing.

5 Books On My Bookshelf

  1. Are Your Lights On?
  2. The First 90 Days
  3. Elements of Persuasion
  4. Humans vs Computers
  5. When: The Scientific Secrets of Perfect Timing

Favorite quotes

  • If a park ranger warns you about the bears, it ain’t cause he’s trying to keep all the bear hugs for himself.
  • A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
  • Everybody has a plan until they get punched in the face.
✌️ Be excellent to each other

About this website

I frequently re-build my portfolio in order to learn new techniques. It currently passes through Cloudflare, is measured by Clarity, and is built with Webflow. It previously used Next.js (React), integrated with Sanity CMS, and was hosted on Vercel. I plan to use Zola next time.

  • I've built this site using Nuxt (Vue), Squido, Middleman, Next.js (React), Svelte, Riot.js, Angular, Polymer project, and Meteor.
  • I've integrated with dozens of different CMS like Sanity, Storyblok, Netlify CMS, Wordpress, Ghost, Kirby, Sanity, Forestry, Prismic, Contentful, Strapi, and Dato.
  • I have experience with CSS frameworks like Tailwind, Chakra, Bootstrap, Material, Bulma, and others.
  • The site has been hosted on GitLab and GitHub Pages, Vercel, Netlify, Firebase, Bitbucket, VPS, and home-grown server hardware using Docker, TurnKey Core Linux, or Vagrant.
  • My preferred automation and monitoring platforms are Cypress.io, RequestMetrics, Hubspot, BrowserStack, and AHRefs.

Fun articles

A Software Tester Walks Into a Bar

Orders a beer. Orders 0 beers. Orders 999999999 beers. Orders a lizard. Orders -1 beers. Orders a sfdeljknesv.

The Door Problem

Design is a nebulous term. I like to describe the "The Door Problem." Someone has to specify how a door works. It's not as obvious as you might think.

Pilots vs Maintenance Engineers

P: Mouse in cockpit
S: Cat installed.

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