Solve your growth challenges with insights from my experience running hundreds of A/B tests

Grow your product and optimize conversion rates through awareness, acquisition, activation, conversion, retention, expansion, advocacy, churn, and reactivation.

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"Brandon is the employee that startups dream of. He's strategic, understands what KPIs to measure, automates reporting, and gets things done."

Project highlights

  • Button copy and styles
  • Heading and other microcopy
  • Value drivers, pain points, and messaging frameworks
  • Pricing page design iterations
  • Price adjustment tests
  • Popups, popovers, notifications
  • Paywall adjustments
  • Retention deals and messaging
  • Related content engagement
  • Drip campaigns
  • Landing pages and iteration
  • Gated content
  • Upgrade, trial, and other CTAs
  • Onboarding to increase feature adoption
  • Seat count groupings
  • Feature bundles
  • Urgency messaging
  • Influencer marketing
  • Subscription strategies to reduce churn
  • Upgrade strategies for open source and open core

Resources

Tools I've used

Growth

  • ABTasty
  • Amplitude
  • Calconic
  • Calendly
  • Candu
  • Chilipiper
  • CrazyEgg
  • DevCycle
  • Fibr
  • Gong
  • Google Optimize
  • GrowthBook
  • Hubspot
  • LaunchDarkly
  • Marketo
  • Mida
  • Mutiny
  • Optimizely
  • OptinMonster
  • PostHog
  • Statsig
  • VWO
  • Zendesk

Data & Analytics

  • Adobe
  • AgencyAnalytics
  • AHRefs
  • Amplitude
  • Common Room
  • FullStory
  • Google Analytics
  • Google Tag Manager
  • Heap
  • HockeyStack
  • HotJar
  • Hubspot
  • LogRocket
  • Looker Studio
  • Marketo
  • Microsoft Clarity
  • Narrative.bi
  • Piwik
  • PostHog
  • RequestMetrics
  • SEMRush
  • Segment
  • Superset
  • TubeBuddy
  • Umami
  • Zaraz

About Brandon

Cartoon representation of Brandon's picture.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

  • Let's document things! Documentation benefits everyone.
  • I operate in a judgement-free zone.
  • The phrase "intent vs impact" is of high importance to me.
  • I prefer a direct approach, but I understand that others might prefer different approaches.