Solve your growth challenges by drawing from my A/B testing experiences.

Grow your product and optimize conversion rates through awareness, acquisition, activation, conversion, retention, expansion, advocacy, churn, and reactivation.

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"Brandon is the employee that startups dream of. He's strategic, understands what KPIs to measure, automates reporting, and gets things done."

Project highlights

  • Button copy and styles
  • Heading and other microcopy
  • Value drivers, pain points, and messaging frameworks
  • Pricing page design iterations
  • Price adjustment tests
  • Popups, popovers, notifications
  • Paywall adjustments
  • Retention deals and messaging
  • Related content engagement
  • Drip campaigns
  • Landing pages and iteration
  • Gated content
  • Upgrade, trial, and other CTAs
  • Onboarding to increase feature adoption
  • Seat count groupings
  • Feature bundles
  • Urgency messaging
  • Influencer marketing
  • Subscription strategies to reduce churn
  • Upgrade strategies for open source and open core

Resources

Tools I've used

Growth

  • ABTasty
  • Amplitude
  • Calconic
  • Calendly
  • Candu
  • Chilipiper
  • CrazyEgg
  • DevCycle
  • Fibr
  • Gong
  • Google Optimize
  • GrowthBook
  • Hubspot
  • LaunchDarkly
  • Marketo
  • Mida
  • Mutiny
  • Optimizely
  • OptinMonster
  • PostHog
  • Statsig
  • VWO
  • Zendesk

Data & Analytics

  • Adobe
  • AgencyAnalytics
  • AHRefs
  • Amplitude
  • Common Room
  • FullStory
  • Google Analytics
  • Google Tag Manager
  • Heap
  • HockeyStack
  • HotJar
  • Hubspot
  • LogRocket
  • Looker Studio
  • Marketo
  • Microsoft Clarity
  • Narrative.bi
  • Piwik
  • PostHog
  • RequestMetrics
  • SEMRush
  • Segment
  • Superset
  • TubeBuddy
  • Umami
  • Zaraz