Content creators benefit from having content strategists

Hiring writers without a content strategy can be compared to hiring SDRs without a sales strategy. You'll find some readers and sell things, but at low volumes, because you're not providing everyone with tools for success.

Here's a great post by Kiran Shahid on LinkedIn:

I don't know who needs to hear this, but content writers ≠ content strategists.
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Yes, content writers can suggest articles here and there. Yes, content writers can take a stab at SEO and keyword research.
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But the complex web of content creation, distribution, and performance tracking require the deep dive of a content strategist.

Content strategists understand how to balance product-led content necessary to drive action with buzzworthy content that generates backlinks. They analyze what your competitors are doing, understanding what works and doesn't. They understand how to optimize the existing content on your site and how to develop an overall roadmap for success.

Bottom line: your content writer isn't a one-person show – they need a content strategist who understands what your audience wants and knows how to get them there.