Resume
Website Management and Digital Strategy | Engineering, Design, SEO, CRO | Metrics Driven
Paso Robles, CA, 93446 | 18056890077 | bmlyon@gmail.com | https://www.linkedin.com/in/brandonmlyon/ | https://brandonmlyon.com
I have over 15 years of experience leading web teams, where I've developed a unique blend of expertise connecting engineering, design, growth, and marketing across websites, products, and mobile apps. I've scaled programs for companies with billions in ARR and millions of users. I have a solid background in engineering, UX principles, design systems, analytics, conversion rate optimization, SEO, and content strategy. I balance rapid iteration, long-term planning, and technical debt to build systems that scale without compromising velocity. My teams develop cohesive web strategies that ensure seamless user journeys. My goal is to cultivate environments where collaborators can thrive, grow, and do their best work. I've served 236 million users, optimized 455,000 pages, contributed 200,000 lines of code, architected 20 enterprise websites & design systems, led 10 teams, and created 273 A/B tests.
Web Program Manager
Ngrok, September 2023 to January 2025
• Led the website team, overseeing engineering, design, martech, landing pages, SEO, analytics, and performance optimization.
• Owned cross-functional web strategy and program execution, aligning growth, campaigns, and brand with ICP and business goals.
• Established analytics infrastructure to track trends and attribution, guiding leadership with actionable insights for strategic decisions.
• Spearheaded SEO initiatives, maximized SEO scores, increased organic traffic, and piloted GEO for AI-driven discovery.
• Transformed pricing funnels to make experimentation easier, enabling faster growth of North Star metrics.
• Implemented a design system and brand refresh to improve IA, discoverability, accessibility, and A/B testing capabilities.
• Technologies: Webflow, CSS, Figma, React, HubSpot, Ahrefs, Google Analytics, Looker Studio, Notion, Linear, GitHub, Datadog, Zapier.
Lead Technologist
Macrometa, September 2022 to September 2023
• Led a team of 4 on full-stack development, owned a greenfield product, shaped the roadmap, and led the execution.
• Directed platform migration to Sanity CMS to improve SEO, contributor workflows, and page speed.
• Authored analytics dashboards and data visualizations to showcase impacts to stakeholders, shaping website development.
• Integrated conversion rate optimization into design and dev workflows to enable scalable growth experimentation.
• Built a unified UI technologies stack, supporting engineering frameworks to streamline brand experience across sites and tools.
• Technologies: Next.js, React, TypeScript, Figma, Chakra, Sanity, Cloudinary, HubSpot, Ahrefs, PostHog, SpeedCurve, Vercel, Nginx.
Website Manager
Codefresh, June 2021 to July 2022
• Managed engineers, designers, and contractors across PLG and SLG initiatives, optimizing web conversion paths and lead generation.
• Led SEO strategy to secure first-page rankings for new-market keywords and improved site performance across devices.
• Developed and launched growth technologies, including landing pages, A/B tests, personalization, gated content, and drip campaigns.
• Migrated CMS and cloud infrastructure using GitOps to improve scalability, security, and governance.
• Represented marketing interests to stakeholders, including leadership, sales, product, infrastructure, and operations teams.
• Technologies: WordPress headless Gutenberg, React, Tailwind CSS, HubSpot, Cloudflare, Datadog, Heap, FullStory, Jira, OptInMonster.
Website Front-End Engineering Manager
GitLab, June 2019 to June 2021
• Grew and managed a remote team of 8, driving engineering velocity, career development, and a prioritized project delivery roadmap.
• Owned and architected marketing and docs websites with thousands of pages and hundreds of contributors.
• Planned, designed, researched, and built a new design system to improve UX consistency, SEO, and optimize conversion performance.
• Collaborated with executive leadership on signup funnel experiments, increasing converted visitor rates and ACV.
• Adopted tools for rapid prototyping, experimentation, localization, lead gen, and search.
• Technologies: Vue.js, Ruby, Middleman, Marketo, LaunchDarkly, Dovetail, Figma, Storybook, Netlify CMS, Ahrefs, Google Analytics.
Lead Design Engineer
Experts Exchange, March 2009 to June 2019
• Held progressively senior roles over 10 years, evolving from UX engineer to strategic lead across growth and digital experience.
• Architected front-end platforms shared by product, website, and mobile applications.
• Built and optimized member experiences across product, mobile, and web, focusing on growth, retention, and engagement.
• Designed and launched 200+ A/B tests across lifecycle funnels to drive acquisition, conversion, and expansion.
• Generated research, wireframes, and mockups to personalize navigation for users with improved discoverability and feature adoption.
• Technologies: JavaScript, CSS, Semantic HTML, TypeScript, Adobe Analytics, Hotjar, Marketo, Optimizely, AWS, Postman, Nginx.
Manager, Lead, and Product Owner
• Lead, manage, grow, and mentor teams, fostering positive work environments and career growth.
• Provided training, code review, design review, collaborative workshops, documentation and guidelines, and performance feedback.
• Defined product strategy and roadmap, translating goals into milestones, requirements, and clear execution plans.
• Aligned cross-functional expectations from marketing, design, engineering, growth, legal, infrastructure, and more.
• Communicated with stakeholders and leadership, presenting project updates, milestones, insights, team OKR, and QBR.
• Used analytics data for decision-making, providing insights to inform product direction, track KPIs, and measure growth impact.
• Cultivated a culture of recorded documentation for all aspects, including team processes, engineering, design, analytics, and SEO.
Software Engineer
• Implemented monitoring and automation to improve site reliability, PageSpeed, technical SEO, and system performance at scale.
• Planned, built, and scaled technologies to ensure consistency, reliability, quality, and development velocity.
• Developed infrastructure to support app and website deployments, observability, and CI/CD pipelines at scale.
• Lead platform migrations, improving developer and contributor experiences, performance, scalability, governance, and security.
• Implemented martech and growth technologies, including analytics, A/B tests, feature flags, onboarding, banners, forms, and surveys.
• Managed CMS and web platforms, enabling content creator experiences while enforcing performance and compliance.
Website Optimization Manager
• Managed CMS and web platforms, overseeing content contributor technologies and full-stack solutions to power large-scale websites.
• Developed and optimized SEO and AIEO strategies and tools to boost traffic and aid the discoverability of content and product features.
• Optimized conversion with A/B testing, analyzing performance metrics to refine user experience and improve acquisition.
• Implemented analytics, monitoring, and automation for growth, SEO, content attribution, and community engagement signals.
• Facilitated content strategies and information architecture patterns to align with customer profiles and experience maps.
Analytics Lead
• Led measurement planning and analytics frameworks across tools like GA4, GTM, and Looker Studio to track full-funnel journeys.
• Created dashboards and reports to track progress against KPIs and OKRs, keeping contributors, stakeholders, and leadership informed.
• Built content attribution frameworks and multitouch models to measure campaign and content ROI and guide investment decisions.
• Analyzed scroll depth, click maps, session recordings, and visitor demographics to inform design and content teams.
• Developed measurement strategies for A/B tests across web and product funnels, partnering to optimize conversion and engagement.
• Synthesized complex data into clear PowerPoint narratives with strategic recommendations, influencing tactical decisions.
Growth Engineer and Growth Manager
• Designed and implemented A/B experiments to improve product-led growth and sales-led growth through the full customer journey.
• Integrated marketing and product systems (CRM, analytics, engagement) to enable seamless data flow and scalable growth initiatives.
• Leveraged martech platforms and multitouch attribution reports to uncover insights that shaped sales strategy and web content.
• Analyzed CRM data to surface high-potential accounts matching ICPs in key target markets, informing outbound and ABM strategies.
• Reviewed product use data to identify new horizontal and vertical expansion opportunities.
Design Engineer, UX Designer, and UX Researcher
• Planned, built, and scaled design systems to ensure consistency, accessibility, brand perception, and moments of joy.
• Lead design overhauls and brand refreshes to modernize UX and align with evolving business goals.
• Conducted user studies and collected CX data to inform IA, product improvements, growth opportunities, and website improvements.
• Developed visual regression procedures, tests, and automation to ensure consistently positive brand experiences.
Documentation, ICP strategy, experience mapping, information architecture, roadmap planning, site reliability practices, automation, CMS architecture, design systems, conversion rate optimization, accessibility, JavaScript, Typescript, jQuery, CSS, HTML, PHP, Ruby, Rails, REST, SSO, Git, GitHub Actions, React, Redux, Angular, Vue, CI/CD, node.js, HubSpot, Marketo, Google Tag Manager, Google Search Console, Google Analytics, Amplitude, Fullstory, VWO, Optimizely, Ahrefs, Semrush, ScreamingFrog, Figma, Framer, Qualtrics, Typeform, Cypress, Datadog, PagerDuty, AWS, GCP, Azure, Docker, Vercel, Netlify, Cloudflare, DNS, CDN, edge computing, microservices, mobile development, Tailwind, Shad, Material UI, Chakra, Lottie, responsive web interfaces, Next.js, Webflow, Sanity, Contentful, Strapi, WordPress, Docusaurus, Storybook, Dovetail, Linux, automated testing, Asana, Jira, Monday, ClickUp, Scrum, Agile, Kanban
Bachelor of Science from California Polytechnic State University, San Luis Obispo