Let the data guide you. Especially when it surprises you.
Follow the data, not just the experts. Always gather and review data.
In content strategy, everyone has an opinion. Best practices tell you one thing. AI tools suggest another. Experts chime in with well-meaning advice. But at the end of the day, nothing matters as much as what your data tells you.
Sometimes, the content that performs best defies conventional wisdom. The "wrong" headline converts better. The long post gets more engagement than the short one. The offbeat topic gets more clicks than the polished thought leadership piece.
That’s why tracking performance and reviewing analytics is non-negotiable. Without data, you're just guessing.
So here's your reminder: Let the data guide you. Especially when it surprises you.
About the author
Brandon is an engineer who loves leading, planning, designing, growth and analytics.
Five books everyone should read:
Are Your Lights On, The First 90 Days, Elements of Persuasion, Humans vs Computers, When: The Scientific Secrets of Perfect Timing
Favorite quotes:
- Everybody has a plan until they get punched in the face.
- If a park ranger warns you about the bears, it ain’t cause he’s trying to keep all the bear hugs for himself.
- A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.