Jobs to be Done and Product Market Fit are two sides of the same coin.
A “job” isn’t just a high-level task or motivation. It includes the criteria people use to evaluate whether it was done well. JTBD should encompass both what someone is trying to achieve and how they define success.
If your product helps people make progress in a way that’s fast, affordable, low-effort, and emotionally satisfying, then PMF follows naturally. The work isn’t chasing signals; it’s understanding the job in all its nuance.
About the author
Brandon is an engineer who loves leading, planning, designing, growth and analytics.
Five books everyone should read:
Are Your Lights On, The First 90 Days, Elements of Persuasion, Humans vs Computers, When: The Scientific Secrets of Perfect Timing
Favorite quotes:
- Everybody has a plan until they get punched in the face.
- If a park ranger warns you about the bears, it ain’t cause he’s trying to keep all the bear hugs for himself.
- A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.