Lessons learned from writing short weekly posts this year

Posting weekly helped me reconnect with my writing. Not as something polished or performative, but as a way to think, reflect, and share openly.

In the second half of the year, I set a simple goal: post weekly and pay attention to what resonated. Looking back, here’s what the analytics show:

1. Bright, human-centered visuals win.This feels obvious, but it’s validating to see the data confirm it. Color + humanity consistently drives engagement.
2. Articles boost reach, even if they aren’t read deeply.Posts paired with articles tend to travel farther in the feed, despite relatively low article interaction. Distribution ≠ consumption.
3. Timely and topical matters.The posts that resonated reflected shared experiences—what people were already thinking about but hadn’t articulated yet. Content travels farther when it meets people where they are, not just when it’s timely or theoretically relevant.
4. Simple lists are easy to say yes to.Do’s and don’ts, checklists, short frameworks... content that is low effort to consume, with high clarity.
5. Search intent applies to LinkedIn, too.

When you write about things people are actively searching for, you reach new and unexpected audiences. Basic SEO principles still work here.Interestingly, my most widely read posts this year weren’t the most technical ones. They were about:

• Kindness
• Measuring impact
• Hiring advice
• A career retrospective

None of that feels surprising in hindsight. But I’m glad to see that a post about kindness still resonates.A few simple words shared at the right time really can go a long way.