Are you monitoring “search index weather”? You probably should.

Smart website owners and marketers keep an eye on how volatile Google’s search results are. When search engines roll out algorithm updates, rankings can swing wildly overnight.

Tracking these “weather” changes helps you:

  • Plan SEO strategies with better context
  • Stay ahead of competitors who aren’t paying attention
  • Diagnose sudden traffic drops

If you want to keep tabs on search volatility, then check out Search Engine Roundtable’s volatility coverage, MozCast, and Google Grump.

Keep an eye on the forecast, it’s one of the easiest ways to stay ahead and adapt strategies in SEO.

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About the author

Brandon is an engineer who loves leading, planning, designing, growth and analytics.

Five books everyone should read:

Are Your Lights On, The First 90 Days, Elements of Persuasion, Humans vs Computers, When: The Scientific Secrets of Perfect Timing

Favorite quotes:

  • Everybody has a plan until they get punched in the face.
  • If a park ranger warns you about the bears, it ain’t cause he’s trying to keep all the bear hugs for himself.
  • A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
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